Mobile phone Advertising, Here to stay?



There are millions of Mobile phone users around the world. Some who realize the enormous power and ability which they wield with this private digital assistant and some others who have no idea at all; except for the fact that this tool enables them make and receive voice calls and occasionally receive and send text messages (SMS).


Built into a mobile phone is a communication highway which not only keeps you in touch with your friends, family and colleagues but also provides platform for marketing between advertisers and potential customers within a particular locality or looking globally. Be it a Nokia 3310 which is one of the most popular pioneer mobile phone or the state of the art iphone by Apple, users are yet to enjoy the enormous capability which this communication platform provides.


Mobile advertising is a relatively new medium for advertising. As a matter of fact, its popularity is largely restricted to more advanced mobile phones called Personal Digital Assistants (PDAs) or Smartphones and also restricted to regions of the  receive sms online world with efficient mobile network infrastructure thus enabling delivery of mobile advertisements in Multimedia Messaging Service (MMS) and even mobile video. All these require that users possess quite expensive devices which are not readily affordable in all parts of the world.

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